Cosmetic Dentistry in Virginia Beach, VA
A Beautiful Smile Can Be Yours
- AACD-Affiliated Dentists
- The Hosts of “Cosmetic Dentistry Today”
- Same-Day Custom Dental Crowns
- Free Consultations & Financing Accepted
Choose the Best for Your Smile Choose the Smile Center in Virginia Beach
Privately and Locally Owned
Dr. Scott Parr, Dr. Taylor Parr, and Dr. Tara Frey are Virginia Beach natives. They went to high school here, and they’re raising families here. Our team cares about this community and the needs of the people in it. Dr. Scott founded The Smile Center himself back in 1989, and since then, our mission has been giving our neighbors a more personalized level of care than what’s available at big corporate offices.
Specialists in Cosmetic Dentistry
Dr. Scott and Dr. Frey have mastered the blend of art and science in dentistry to create gorgeous cosmetic upgrades. Dr. Scott is a member of the American Academy of Cosmetic Dentistry and a Fellow of the Academy of Facial Esthetics, while Dr. Frey is a member of the American Orthodontic Society. Together, they host the television program “Cosmetic Dentistry Today.”
Flexible Payment and Financing Options
Cosmetic dentistry isn’t typically covered by dental insurance, so we make a point of accepting multiple financing options, including CareCredit®. Our dentist in Virginia Beach, VA, wants to work with you to find custom solutions that fit your goals and budget.
“The MOST friendly people!”
“I have been coming here to do all my work to get my smile looking beautiful! The staff here are the MOST friendly people ever! I always feel comfortable and very welcome every time! They spend their time and explain everything to you! I would recommend The Smile Center to everyone!”
Making Cosmetic Dentistry Affordable

The smile you have been picturing may be more within reach than you think. We want our Virginia Beach patients to be able to afford a smile they love, so we go out of our way to keep care accessible. Start with a free consultation to find out exactly what your treatment would involve and what it would cost, with no obligation to move forward.
When you are ready, CareCredit makes it easy to spread the cost over time with low-interest and interest-free payment plans. Patients without insurance can also join our Smiles for Life Plan, which covers essential dental services for a small monthly fee, making it easy to maintain your gorgeous new smile. If restorations are part of your cosmetic dental plan, they come with a five-year replacement warranty, so you can feel confident in the longevity of your results.
Your Free Cosmetic Consultation
Not sure where to start? A free cosmetic consultation at The Smile Center gives you the chance to sit down with an experienced cosmetic dentist and explore what is possible for your smile. During your visit, you can expect:
- A one-on-one conversation about your smile goals and any concerns you have
- A thorough exam using CT scan imaging to give your dentist a detailed view of your teeth, jaw, and bone structure
- A clear explanation of your treatment options, including timelines and what each procedure involves
- An honest cost breakdown with no pressure to commit
Our cosmetic dentists in Virginia Beach take their time with every consultation. You will never feel rushed or pushed toward a treatment you are not ready for. If you decide to move forward, your dentist will create a personalized plan tailored to your goals and budget.

Results Like These Can Be Yours Take Advantage of a Free Consultation Today
Virtually anything is possible when you entrust your treatment to our highly skilled team. Feeling embarrassed to show your smile? Let's see what we can do for you. Schedule a free consultation for cosmetic dentistry in Virginia Beach, VA, right now.
“This place is awesome.” “I've found my dentist for life.”
This place is awesome. From the time you walk in the door, everyones friendly and professional. And the technology they have here is better than anyplace I've ever been. Previous dentists do cleanings and fillings and everything else you have to go to a specialist. They do everything on-site. I've found my dentist for life.
View On GoogleDr. Frey was everything! During my session with her- she made me feel comfortable and relaxed. Such a peaceful experience and the rest of the staff were all synchronized as a family! I’m definitely invested and will be coming back for future visits. Thank you!
View On GoogleOur Cosmetic Treatments Find What Your Smile Is Missing at the Smile Center
Same-Day Dental Crowns
We have in-office technology to create and place a new dental crown in Virginia Beach, VA, in just one appointment! Thanks to our CEREC® system, Dr. Scott, Dr. Taylor, and Dr. Frey can control every aspect of your restoration’s design and fit.
Our dental crowns are made from premium porcelain that looks identical to natural enamel and won’t chip or crack under the pressure of your bite. If you want a long-lasting and lifelike solution for minor to moderate damage, crowns are a great choice.


Invisalign
Dr. Tara Frey is recognized as an Invisalign® Gold Plus Provider. She can create a personalized clear aligner treatment plan that helps you close gaps, align crooked and rotated teeth, and achieve a better bite position, all while improving the aesthetics of your smile.
Invisalign in Virginia Beach, VA, is a discreet, comfortable, and removable orthodontic solution, which makes it especially popular among busy adults who don't want to go through the “braces phase.” If you're looking to straighten your teeth without drawing attention from your coworkers or classmates, talk to Dr. Frey about Invisalign.
Teeth Whitening
We proudly feature the Philips Zoom!® line of pro-grade teeth whitening products. A single whitening session at our Virginia Beach dental office can lift deep stains much more quickly and evenly than over-the-counter products can. Our cosmetic dentists tailor the hydrogen peroxide-based whitening formula to each patient to achieve gorgeous results with maximum comfort and efficiency.
Don't have time for a whitening appointment? You can brighten your teeth on your own time with our take-home kits instead. If you're looking for a cost-effective cosmetic solution that makes a difference right away, ask us about professional teeth whitening in Virginia Beach.


Porcelain Veneers
Dr. Scott Parr is known for his incredible results with veneers in Virginia Beach, VA. He's completed thousands of veneer treatments over the years. Dr. Scott plans out veneer cases with cutting-edge imaging tech so he can ensure every last detail meets your precise specifications.
If you've been curious about veneers but haven't felt ready to take the first step, now's the time. Get all the information you need from trained cosmetic dentists during a free consultation.
Dental Implants
Dr. Taylor Parr, son of Dr. Scott Parr, is our in-house specialist for dental implants in Virginia Beach, VA. He completed a two-year intensive residency in implant dentistry through the UCLA VA clinic in Los Angeles and combines hands-on restorative experience with a deep understanding of dental aesthetics to deliver results that look and feel natural.
If you’d like to explore permanent smile restoration with Dr. Taylor Parr, schedule a free consultation at our dental practice.

Give Your Teeth a Total Transformation With a Custom Smile Makeover in Virginia Beach
You don't have to limit yourself to one cosmetic treatment in pursuit of your smile goals. Our dentists can help you streamline your path to your dream smile with a personalized smile makeover in Virginia Beach, VA.
Dr. Frey, Dr. Taylor, or Dr. Scott can help you hand-pick the treatments best suited to your goals and combine them into a tailored plan that gets you to your exact vision faster.
Have some oral health concerns as well? It's easy to include restorative care in a smile makeover. We're ready to provide everything you need for a gorgeous and healthy smile.
“Best decision I have made.” “Only place to feel this level of comfort.”
The smile center has really taken alot of my fears away about going to the dentist. After having my consultation with Dr. Parr and Lauren. I feel so much better. They were very informative and everyone was so friendly. Best decision that I have made.
View On GoogleOnly place to feel this level of comfort. Love everyone here. I have yhe worse fear of dentist and Dr Frey and her staff are the best
View On GoogleUpgrade Your Smile in Comfort Ask Us About Dental Sedation
Local anesthesia is enough to keep most patients comfortable during treatment, but we’re a practice that caters to the needs of all patients. Dr. Taylor focused on sedation procedures during his two-year residency. Dr. Scott and Dr. Frey are both members of the Dental Organization for Conscious Sedation, and they offer multiple types of sedation for your dental care.
Our sedation options induce deep relaxation but let you stay conscious, which means your cosmetic dentist will be able to tell you exactly what’s happening as it’s happening—just without any of the nervousness or anxiety you may have experienced otherwise.
Sedation is a great way to ensure a stress-free visit, especially if you’re receiving more complex work like dental implants or a full smile makeover. Trust your treatment to gentle hands with special experience in comfort management. Call today to get started.

FAQ About Cosmetic Dentistry in Virginia Beach, VA
How do I know which cosmetic treatment is right for me?
The best way to find out is to meet with one of our dentists for a free consultation. Your dentist will evaluate your oral health, listen to your goals, and recommend the treatments that best fit your situation. Many patients come in with a general idea of what they want and leave with a clear, personalized plan.
Does cosmetic dentistry hurt?
Most cosmetic procedures involve little to no discomfort. Local anesthesia is used to keep you comfortable during treatment, and our team offers sedation options for patients who experience dental anxiety.
How long do cosmetic results last?
It depends on the treatment. Porcelain veneers and dental crowns can last 10 years or more with proper care. Invisalign results are permanent when maintained with a retainer. Professional teeth whitening results vary but can last several months to a year with good oral hygiene. Your dentist will give you a realistic timeline during your consultation.
Can I combine multiple cosmetic treatments?
Yes. Many patients choose to bundle treatments into a custom smile makeover. Combining procedures like veneers, whitening, and Invisalign into a single plan can streamline your path to your ideal smile and may reduce your overall treatment time.





